investigating the effect of porters competitive strategies in response to customer market orientation needs in petrochemical

the purpose of this study is to evaluate effect of porter`s competitive strategies tomeet customer market orientation needs in petrochemical firms. given the numbers ofproducts of this company, this study examine polyethylene products, so the impact of 3porter`s strategies, differentiation strategy, focus strategy, cost leadership strategy,evaluate in response to market orientation needs of this product. porter`s genericstrategy is the method for analysis of the competitive environment. though theorganization can determine it`s position in the competitive environment of the industry.differentiation strategy is another method which the company offers distinct productsand services, this make the unique situation in industry. in focus strategy, specialcostumers use the product. in cost leadership strategy, production and implementationof projects is performed in standard procedure with the aim of reducing prices of goodsfor customer. market orientation also says the products have to shows market demandsand change in taste of customer.